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At £175, this is slightly above the median used asking price of £126 and right on top of the upper end of the current new-sale market, so it reads as fair but not a bargain. It is below the £219 ceiling noted for UK retail, but compared with the recent used comps it sits in the more ambitious half of the range rather than the sweet spot.
That said, the WiiM Pro Plus is a genuinely worthwhile streamer: compact, very well regarded for its sound quality and app support, and an easy way to modernise a system without replacing the amp or DAC. If the unit is clean, complete, and ideally includes the original accessories, it still has decent appeal at £175 — just not the kind of price that demands an immediate snap-up.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
WiiM emerged as a sub-brand of Linkplay Technology, a company founded in 2014 by a team of engineers from leading firms like Google, Broadcom, Harman, and InterVideo. Headquartered in the US with roots in China and manufacturing there, Linkplay initially specialized in voice control systems, smart home tech, and streaming solutions for partners including Yamaha, Marshall, and Edifier. In late 2021, it launched WiiM to deliver its own affordable, high-quality audio streaming devices, drawing on years of OEM expertise to bridge digital music access with modern hi-fi setups.
The brand focuses on compact streaming hardware, including the debut WiiM Mini, followed by Pro, Pro Plus, and the versatile WiiM Amp—a Class D integrated amplifier delivering 60W into 8 ohms or 120W into 4, with built-in streaming, analog/digital outputs, Bluetooth, AirPlay 2, Chromecast, and multiroom capabilities. Recent additions like the Ultra pre-amp and wake-up light expand into touchscreen-equipped pre-amps and wireless solutions, emphasizing app-controlled voice integration over traditional categories like speakers, turntables, DACs, or headphones.
WiiM holds a strong mid-tier position in the streaming audio market, prized by savvy buyers for punching above its budget price with feature-rich, software-updatable devices that rival pricier competitors. Its reputation for accessible hi-fi innovation—clear sound, seamless multiroom setups, and global service integration—has made it a rapid riser among knowledgeable enthusiasts seeking value-driven upgrades without high-end premiums.
See all WiiM listings on RADAR.
