RADAR is a price search engine. We link to the original listing — we never sell direct. Transactions happen on the source site.
Should you call US$390 and grab this Emotiva BasX MC-700 now? Yes, because that price is a strong bargain, sitting well below the 25th percentile of US$399 from your listings database, while the median stands at US$407. This 7.1-channel processor is a quiet favorite for its heavy-duty steel chassis, milled aluminum faceplate, and robust support for all current surround codecs plus 4K HDR video. It delivers superb sound via advanced DSP and offers rare features like a balanced subwoofer output and flexible bass management at an entry-level cost. With original-owner condition implied and no missing accessories noted, this is a clear buying opportunity for anyone seeking separates without overspending.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
Emotiva Audio, an American brand founded in 2003 by Dan Laufman, emerged from his extensive background in audio engineering and OEM design. A lifelong audiophile and electrical engineer, Laufman had previously collaborated with pioneers like Infinity's Arnie Nudell and built successful OEM firms, including Jade Design, which supplied components to major players. Launching Emotiva as a passion project just as internet direct-to-consumer sales revolutionized the industry, he named it after the Italian word for "emotional," reflecting the joy he rediscovered in creating gear uncompromised by client demands.
The brand focuses on high-performance amplifiers, preamps, processors, DACs, loudspeakers, and home theater solutions, with early standouts like the 2005 DMC-1 preamp-processor setting benchmarks for build quality and value. Emotiva's lineup emphasizes robust power amps and integrated systems, often leveraging cutting-edge engineering while expanding into full musical device ecosystems by 2015. This direct model strips away retail markups, delivering premium components without frills.
Emotiva holds a strong mid-tier position in the hi-fi market, renowned for democratizing high-end sound through affordability and reliability. It appeals to discerning enthusiasts seeking audiophile-grade performance—often rivaling pricier competitors—via a loyal direct-sales community and U.S.-based production in Franklin, Tennessee. Far from boutique obscurity, Emotiva commands respect for innovation and value, fostering enduring customer allegiance in a crowded field.
See all Emotiva listings on RADAR.
