RADAR is a price search engine. We link to the original listing — we never sell direct. Transactions happen on the source site.
Should you grab this iFi GO blu Air at US$100, or is it just a fair used price? At US$100, this listing sits just below the median of US$112 and well within the fair range (between US$71 and US$161), making it a solid, no-nonsense deal rather than a bargain, but definitely worth the ask. The iFi GO blu Air is a compact, high-performance Bluetooth DAC and headphone amp that delivers exceptional audio quality for its size, supporting high-res codecs like LDAC and aptX HD while offering both 3.5mm and 4.4mm balanced outputs. It’s praised for its clean bass, spacious soundstage, and nearly 10-hour battery life, making it a top choice for audiophiles seeking wireless flexibility without sacrificing Hi-Res fidelity. With no major caveats noted and a clean listing at a fair price, this is a genuine buying opportunity for a well-loved, original-owner product.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
iFi Audio is a British hi-fi technology company founded in 2012 by Abbingdon Music Research (AMR), a prestigious manufacturer of high-end electronics based in Southport, England. The venture was conceived as a way to democratize advanced AMR engineering by applying proprietary technologies developed for premium home audio to portable, more affordable devices. This strategic pivot proved remarkably successful, establishing iFi as a bridge between audiophile-grade sound quality and accessible pricing.
The brand specializes in portable and desktop audio components, with a product portfolio exceeding 50 devices spanning DACs, headphone amplifiers, Bluetooth streamers, music players, power conditioners, and cables. Flagship products include the iDSD Micro, Hip DAC, xDSD, and xCAN amplifier, all engineered to deliver high-resolution audio support and studio-quality fidelity in compact form factors. iFi has also gained recognition for innovation in wireless audio, notably with their GO Pods earphones featuring xMEMS technology and their Bluetooth-enabled DAC/amp solutions.
iFi occupies a distinctive mid-to-premium market position, offering audiophile-caliber performance at entry-level to mid-tier pricing. The company sources components globally from Germany, Japan, and the USA, and employs proprietary technologies such as PureWave balanced circuitry to minimize noise and distortion. Rather than competing in the ultra-luxury segment, iFi targets discerning listeners who demand measurable sonic improvement without premium price tags, making it a trusted choice for both portable and desktop audio enthusiasts.
See all iFi Audio listings on RADAR.
