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At SEK 1,000, this Clearway Power cable beats the obvious alternative of buying a new entry-level mains cable that often lacks proper shielding or a lifetime warranty. The asking price sits just below the 25th percentile of SEK 931–1,192 from your recent database, making it a strong deal and a genuine bargain against the median of SEK 1,043.
The Clearway is well-regarded as the perfect first-stage mains upgrade, delivering a noticeable clean-up of system noise thanks to its double foil shield and high-quality conductors. Its biggest upside is Chord’s Lifetime Warranty, which transfers to the second owner and protects you indefinitely against failure. With no known failure points for this specific model and a price that rewards patience, this is a smart buying opportunity for anyone upgrading from unshielded stock cables.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
The Chord Company was founded in 1984 in Salisbury, England, born from a serendipitous dinner conversation among Naim Audio retailers visiting from the US. They sought a high-quality DIN-to-RCA interconnect cable, unavailable at the time, prompting Sally Gibb—then married to a Naim executive—to propose crafting them herself. With Naim's endorsement, she launched the venture, naming it for the American term "cord" and its musical resonance, while insisting on fully British design and construction. Early prototypes were tested with Naim expertise, hand-built by friends, establishing a heritage rooted in precision and hi-fi passion from its Wiltshire headquarters near Stonehenge.
The company specializes exclusively in analogue and digital cables, spanning interconnects, speaker wires, power cords, and tonearm cables across performance tiers from entry-level C-series to flagship Leyline ranges. Unlike brands delving into amplifiers, speakers, or DACs, Chord focuses intently on signal integrity, employing advanced shielding, conductor materials, and geometry to minimize noise and preserve dynamics—catering to systems from budget setups to ultra-high-end rigs.
Renowned as a high-end boutique leader in the cable market, The Chord Company commands respect among discerning audiophiles for delivering exceptional value, transparency, and build quality that punches above its price. Its steady growth and international acclaim affirm a niche position: not vintage or mid-tier, but a go-to for upgrades that reveal system potential without ostentation.
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