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At £874, this Pioneer CT-720 asking price is ambitious and likely above the typical used market for this 1981–1982 deck, which generally trades in the £300–£500 range in working condition. While a fully refurbished unit in pristine shape can occasionally reach higher, £874 sits near or above the 75th percentile unless the listing includes rare proof of original-owner care, full refurbishment documentation, or premium accessories.
The CT-720 is well-regarded for its 3-direct-drive-motor transport, auto-reverse, and music search features, delivering reliable performance and a robust build typical of Pioneer’s late-’70s/early-’80s high-end cassette decks. Its value lies in that mechanical precision and the deck’s ability to handle long-term use without the belt-driven slippage common in contemporaries. If this unit is genuinely refurbished and tested, it’s a solid buy for enthusiasts seeking durability, but at this price, verify the condition and service history thoroughly before committing.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
Pioneer traces its roots to 1937 in Tokyo, Japan, when founder Nozomu Matsumoto, inspired by the thrill of imported hi-fi speakers, developed the A-8 dynamic speaker and launched a radio and speaker repair shop. The business formalized as Fukuin Shokai Denki Seisakusho in 1938, evolving into Pioneer Corporation and embodying Matsumoto's philosophy of "Move the Heart and Touch the Soul" through audio innovation.
The brand excels across diverse hi-fi categories, pioneering Japan's first headphones in 1960 with the SE-1 and the world's first component-based stereo system in 1965 via the PSC-5A. Pioneer's portfolio spans amplifiers, speakers, turntables, and DACs, alongside landmark car audio advancements like the 1975 Supertuner-equipped stereo and the 1986 in-car CD player, blending home and automotive excellence.
Today, Pioneer holds a commanding mid-to-high-tier position in the market, revered for reliable, performance-driven gear that balances premium quality with accessibility. Its vintage components attract collectors, while current offerings appeal to discerning buyers seeking robust, innovative sound reproduction without boutique excess.
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