Edifier M60 Bluetooth Lautsprecher Weiß - NEU & OVP

# Edifier

Edifier was established in May 1996 in Beijing, China, by a group of audiophiles committed to delivering high-quality sound at accessible prices. The company has grown from a regional manufacturer into a global audio brand with operations spanning North America, Europe, Asia Pacific, and the Middle East. Listed on the Shenzhen Stock Exchange since 2003, Edifier operates state-of-the-art manufacturing facilities producing millions of units annually and employs approximately 3,000 people worldwide. In 2011, the company acquired STAX, the respected Japanese high-end audio equipment maker, signaling its ambitions in the premium segment.

Edifier's product portfolio spans consumer and professional audio categories, including Bluetooth speakers, bookshelf speakers, soundbars, headphones, and multimedia sound systems. The brand is particularly recognized for compact and desktop speakers that balance acoustic performance with contemporary design. While not positioned as ultra-premium audiophile equipment, Edifier products are engineered with attention to acoustic technology and innovation, appealing to listeners seeking quality sound without flagship pricing.

Edifier occupies the accessible mid-tier of the audio market, known for delivering solid build quality and reliable performance at competitive price points. The company emphasizes both technological advancement and sustainability, investing significantly in research and development. With presence in over 70 countries and consistent year-over-year revenue growth, Edifier has established itself as a mainstream consumer audio brand trusted by music enthusiasts seeking practical, well-designed solutions for personal and home entertainment.