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At £700, this used Primare I22 sits well above the typical UK market, exceeding the 75th percentile of £577 and landing roughly £241 over the median of £459 from seven recent comparable GBP listings. This is an ambitious price for a unit with unknown condition, making it a tough buy unless it includes genuine original-owner advantages like pristine cosmetics, the built-in DAC, or a full accessory set.
The I22 remains a respected Swedish integrated for its clean, unforced sound and reliable performance, especially when equipped with the optional DAC module that adds modern convenience. If the listing truly includes the DAC and shows excellent care, the £700 ask might soften slightly, but for an unknown-condition unit, a fair target would be closer to the £459 median. Wait for a cleaner listing near £400–£480 to get genuine value on this well-loved amp.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
Primare traces its origins to 1985, when Danish industrial designer and audiophile Bo Christensen, frustrated by the era's cluttered audio gear, founded the company alongside engineer Bent Nielsen. Born in Denmark as Primare Systems AB, it embodied a mission for exceptional sound quality, elegant Scandinavian aesthetics, precise proportions, and intuitive interfaces. Rejecting the industry's short product cycles, Primare pioneered "living products" designed for longevity and evolution, with its debut 928 series—now exhibited in Copenhagen's Designmuseum Denmark—setting a minimalist benchmark against button-heavy contemporaries. A 1993 partnership with Swedish firm Xena, involving Lars Pedersen, propelled the influential 30 series in 1998, cementing its design legacy while shifting manufacturing to southern Sweden.
The brand specializes in high-fidelity separates, excelling in integrated amplifiers, power amplifiers, preamplifiers, CD players, network streamers, and DACs that handle analog, digital, wired, and wireless sources with balanced precision. Iconic lines like the 200, 300, and ongoing 30 and 15 series prioritize simple circuitry and modular upgrades, from tuners and Blu-ray players to modern computer audio solutions, always favoring functionality over gimmicks.
Primare occupies a premium mid-to-high-end niche, revered by discerning buyers for its honest integrity, timeless Scandinavian design, and deeply satisfying performance that endures across decades. Award-winning components, such as the EISA-honored CD32/I32, deliver audiophile purity without ostentation, positioning Primare as a practical choice for those seeking lasting quality over fleeting trends in a market craving authenticity.
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