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Should you jump on it at £89? Against your own comp set, that sits above the £78 median but still below the £109 75th percentile, so it reads as fair-to-solid, not a bargain and not ambitious.
That makes sense for a well-regarded compact preamp: iFi gear is usually bought for clean, low-noise gain and a polished, easy-listening presentation, with enough flexibility to slot into a modest system without fuss. At this price, the upside is strongest if it’s a tidy, complete example with the right PSU and cables included; that’s the kind of listing that makes the extra few pounds worthwhile.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
iFi Audio is a British hi-fi technology company founded in 2012 by Abbingdon Music Research (AMR), a prestigious manufacturer of high-end electronics based in Southport, England. The venture was conceived as a way to democratize advanced AMR engineering by applying proprietary technologies developed for premium home audio to portable, more affordable devices. This strategic pivot proved remarkably successful, establishing iFi as a bridge between audiophile-grade sound quality and accessible pricing.
The brand specializes in portable and desktop audio components, with a product portfolio exceeding 50 devices spanning DACs, headphone amplifiers, Bluetooth streamers, music players, power conditioners, and cables. Flagship products include the iDSD Micro, Hip DAC, xDSD, and xCAN amplifier, all engineered to deliver high-resolution audio support and studio-quality fidelity in compact form factors. iFi has also gained recognition for innovation in wireless audio, notably with their GO Pods earphones featuring xMEMS technology and their Bluetooth-enabled DAC/amp solutions.
iFi occupies a distinctive mid-to-premium market position, offering audiophile-caliber performance at entry-level to mid-tier pricing. The company sources components globally from Germany, Japan, and the USA, and employs proprietary technologies such as PureWave balanced circuitry to minimize noise and distortion. Rather than competing in the ultra-luxury segment, iFi targets discerning listeners who demand measurable sonic improvement without premium price tags, making it a trusted choice for both portable and desktop audio enthusiasts.
See all iFi Audio listings on RADAR.
