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Against a typical used price set by your own comps, £415 is above the 75th percentile and reads ambitious rather than fair; the median is £288, so this asks a solid premium over the middle of the market. For a buyer, the obvious alternative at this money is a newer or better-specified DAC/amp combo unless this example has something unusually strong going for it.
That said, the NEO iDSD is a well-regarded all-in-one for its clean DAC stage, flexible connectivity, and genuinely capable headphone output, so it can still be a smart buy if you want a compact desktop hub. If it’s original-owner, well cared for, and comes complete with the box, PSU, and remote, that helps justify the top-end pricing a bit; otherwise, I’d press for a lower figure closer to the middle of the pack.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
iFi Audio is a British hi-fi technology company founded in 2012 by Abbingdon Music Research (AMR), a prestigious manufacturer of high-end electronics based in Southport, England. The venture was conceived as a way to democratize advanced AMR engineering by applying proprietary technologies developed for premium home audio to portable, more affordable devices. This strategic pivot proved remarkably successful, establishing iFi as a bridge between audiophile-grade sound quality and accessible pricing.
The brand specializes in portable and desktop audio components, with a product portfolio exceeding 50 devices spanning DACs, headphone amplifiers, Bluetooth streamers, music players, power conditioners, and cables. Flagship products include the iDSD Micro, Hip DAC, xDSD, and xCAN amplifier, all engineered to deliver high-resolution audio support and studio-quality fidelity in compact form factors. iFi has also gained recognition for innovation in wireless audio, notably with their GO Pods earphones featuring xMEMS technology and their Bluetooth-enabled DAC/amp solutions.
iFi occupies a distinctive mid-to-premium market position, offering audiophile-caliber performance at entry-level to mid-tier pricing. The company sources components globally from Germany, Japan, and the USA, and employs proprietary technologies such as PureWave balanced circuitry to minimize noise and distortion. Rather than competing in the ultra-luxury segment, iFi targets discerning listeners who demand measurable sonic improvement without premium price tags, making it a trusted choice for both portable and desktop audio enthusiasts.
See all iFi Audio listings on RADAR.
