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En fin Chord shawline USB 1 m
Compared with the obvious alternative of buying new at this price, kr1,700 lands just above the recent used median of kr1,635 and a touch over the 75th percentile of kr1,693, so it reads as slightly ambitious rather than a bargain. It’s close enough to fair that a buyer wouldn’t be overpaying badly, but there isn’t much room for condition issues or missing proof of provenance.
The appeal here is that this is the sort of well-made power cable enthusiasts buy for a final, subtle cleanup of a system rather than a dramatic change, and Shawline gear tends to hold value because it’s a known quantity. At this level, the best case is a clean, lightly used example with original packaging and no drama; if that’s the situation, it’s still a reasonable pickup, but not a standout deal.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
The Chord Company was founded in 1984 in Salisbury, England, born from a serendipitous dinner conversation among Naim Audio retailers visiting from the US. They sought a high-quality DIN-to-RCA interconnect cable, unavailable at the time, prompting Sally Gibb—then married to a Naim executive—to propose crafting them herself. With Naim's endorsement, she launched the venture, naming it for the American term "cord" and its musical resonance, while insisting on fully British design and construction. Early prototypes were tested with Naim expertise, hand-built by friends, establishing a heritage rooted in precision and hi-fi passion from its Wiltshire headquarters near Stonehenge.
The company specializes exclusively in analogue and digital cables, spanning interconnects, speaker wires, power cords, and tonearm cables across performance tiers from entry-level C-series to flagship Leyline ranges. Unlike brands delving into amplifiers, speakers, or DACs, Chord focuses intently on signal integrity, employing advanced shielding, conductor materials, and geometry to minimize noise and preserve dynamics—catering to systems from budget setups to ultra-high-end rigs.
Renowned as a high-end boutique leader in the cable market, The Chord Company commands respect among discerning audiophiles for delivering exceptional value, transparency, and build quality that punches above its price. Its steady growth and international acclaim affirm a niche position: not vintage or mid-tier, but a go-to for upgrades that reveal system potential without ostentation.
See all The Chord Company listings on RADAR.
