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Chord Company Ground ARAY Noise Reduction Devices (Pair of BNC) – Excellent condition, Boxed Item Description For sale is a pair (2 units) of Chord Company GroundARAY high-frequency noise-reduction devices with BNC terminations. These come housed together in the official Chord presentation/carrying box. GroundARAYs are designed to plug into unused digital or analogue sockets (in this case, unused BNC inputs or outputs on your DAC, streamer, clock, or pre-amp). They provide a low-impedance pathway that pulls high-frequency electrical noise off the signal ground, noticeab... read more
At £550, this sits below the £772 median and just over the £511 lower quartile, so it reads as a solid-to-good buy rather than a stretch. For a well-kept digital accessory from a respected cable maker, that’s a sensible asking price in today’s used market.
The appeal here is straightforward: this is the sort of tidy, niche hi-fi add-on that buyers usually want in clean, ready-to-use condition, and good examples tend to hold value better than generic digital cabling. If it’s genuinely “good” condition with no missing bits and the connectors are clean, it looks like a worthwhile grab at this level.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
The Chord Company was founded in 1984 in Salisbury, England, born from a serendipitous dinner conversation among Naim Audio retailers visiting from the US. They sought a high-quality DIN-to-RCA interconnect cable, unavailable at the time, prompting Sally Gibb—then married to a Naim executive—to propose crafting them herself. With Naim's endorsement, she launched the venture, naming it for the American term "cord" and its musical resonance, while insisting on fully British design and construction. Early prototypes were tested with Naim expertise, hand-built by friends, establishing a heritage rooted in precision and hi-fi passion from its Wiltshire headquarters near Stonehenge.
The company specializes exclusively in analogue and digital cables, spanning interconnects, speaker wires, power cords, and tonearm cables across performance tiers from entry-level C-series to flagship Leyline ranges. Unlike brands delving into amplifiers, speakers, or DACs, Chord focuses intently on signal integrity, employing advanced shielding, conductor materials, and geometry to minimize noise and preserve dynamics—catering to systems from budget setups to ultra-high-end rigs.
Renowned as a high-end boutique leader in the cable market, The Chord Company commands respect among discerning audiophiles for delivering exceptional value, transparency, and build quality that punches above its price. Its steady growth and international acclaim affirm a niche position: not vintage or mid-tier, but a go-to for upgrades that reveal system potential without ostentation.
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