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The Chord Company Shawline Power Cable Enhance your audio system’s performance with the Chord Company Shawline Power Cable. Known for its exceptional build quality and sonic improvements, this cable is designed to deliver clean and stable power to your high-fidelity components. Key Features: Length: 1.5 m Connectors: High-quality terminations ensuring optimal conductivity Condition: Excellent. Available for local pickup or can be shipped at buyer’s expense. Condition: Excellent Payment Method: EFT Region/State: (NSW) New South Wales/Australia By John 0 Comments Secure Ad AUD $325 Date: Feb
Compared with the obvious alternative of paying retail for a new cable, A$325 is right on the money for this one, landing just below the A$333 median of recent used AUD listings. It is also comfortably inside the normal spread, with the A$250 to A$492 band framing where these have been trading, so this reads as a fair-to-good buy rather than a bargain-basement punt.
That makes sense for a well-regarded Chord power cable: the SHAWLINE line is bought for tidy build quality, dependable mains delivery, and the sort of sensible upgrade value that fits a serious system without going silly on spend. In excellent condition, the upside is mainly getting a clean, ready-to-use example at sensible market money; if it comes with original packaging or a known purchase history, that only helps.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
The Chord Company was founded in 1984 in Salisbury, England, born from a serendipitous dinner conversation among Naim Audio retailers visiting from the US. They sought a high-quality DIN-to-RCA interconnect cable, unavailable at the time, prompting Sally Gibb—then married to a Naim executive—to propose crafting them herself. With Naim's endorsement, she launched the venture, naming it for the American term "cord" and its musical resonance, while insisting on fully British design and construction. Early prototypes were tested with Naim expertise, hand-built by friends, establishing a heritage rooted in precision and hi-fi passion from its Wiltshire headquarters near Stonehenge.
The company specializes exclusively in analogue and digital cables, spanning interconnects, speaker wires, power cords, and tonearm cables across performance tiers from entry-level C-series to flagship Leyline ranges. Unlike brands delving into amplifiers, speakers, or DACs, Chord focuses intently on signal integrity, employing advanced shielding, conductor materials, and geometry to minimize noise and preserve dynamics—catering to systems from budget setups to ultra-high-end rigs.
Renowned as a high-end boutique leader in the cable market, The Chord Company commands respect among discerning audiophiles for delivering exceptional value, transparency, and build quality that punches above its price. Its steady growth and international acclaim affirm a niche position: not vintage or mid-tier, but a go-to for upgrades that reveal system potential without ostentation.
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