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The Chord Company Shawline Power Cable Designed, hand-built and rigorously tested in the UK, this current model high specification power cable is an updated version, featuring improved thicker stranded conductors and higher gauge braid wire shield. It's able to produce a noticeable improvement with both audio and video components. Complete with original packaging and condition, this cable is a very cost-effective system improver. Specifications: 3 x high purity multi-strand copper conductors with parallel conductor layout PVC internal and external insulation with high mechanical damping fact
Compared with the obvious alternative at this price point—another used cable in the same tier—A$350 is ambitious versus your recent AUD comps. With a median of A$252 and a 75th percentile of A$326, this sits above the upper end of the typical market, so I’d only call it fair if the cable is exceptionally tidy, lightly used, and comes with proof of authenticity or original packaging.
That said, this is a well-regarded power cable line for buyers who want a more refined, lower-noise presentation without jumping into full boutique pricing. If the listing is genuinely clean and complete, the upside is getting a respected cable that can be easy to resell later; if not, the premium over typical used pricing is hard to justify.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
The Chord Company was founded in 1984 in Salisbury, England, born from a serendipitous dinner conversation among Naim Audio retailers visiting from the US. They sought a high-quality DIN-to-RCA interconnect cable, unavailable at the time, prompting Sally Gibb—then married to a Naim executive—to propose crafting them herself. With Naim's endorsement, she launched the venture, naming it for the American term "cord" and its musical resonance, while insisting on fully British design and construction. Early prototypes were tested with Naim expertise, hand-built by friends, establishing a heritage rooted in precision and hi-fi passion from its Wiltshire headquarters near Stonehenge.
The company specializes exclusively in analogue and digital cables, spanning interconnects, speaker wires, power cords, and tonearm cables across performance tiers from entry-level C-series to flagship Leyline ranges. Unlike brands delving into amplifiers, speakers, or DACs, Chord focuses intently on signal integrity, employing advanced shielding, conductor materials, and geometry to minimize noise and preserve dynamics—catering to systems from budget setups to ultra-high-end rigs.
Renowned as a high-end boutique leader in the cable market, The Chord Company commands respect among discerning audiophiles for delivering exceptional value, transparency, and build quality that punches above its price. Its steady growth and international acclaim affirm a niche position: not vintage or mid-tier, but a go-to for upgrades that reveal system potential without ostentation.
See all The Chord Company listings on RADAR.
