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Moon’s 761 sits in the brand’s respected high-current, no-nonsense power-amp lane, and the asking price is firmly in ambitious territory. At US$9,599, it is well above the recent used median of US$1,514 and even clears the 75th percentile of US$2,450 by a wide margin, so this is not a value play in the usual used-market sense.
That said, buyers chase these for their control, refinement, and long-haul reliability reputation, especially if they want a serious solid-state anchor with real authority into demanding speakers. If the listing is truly excellent condition, complete, and ideally from a careful owner with service history, it may appeal to someone specifically hunting this model — but at this level, provenance and included accessories matter a lot, because the premium leaves little room for surprises.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
Moon by Simaudio traces its roots to 1980, when Victor Sima, an audio engineer who emigrated from Israel to Canada, founded Sima Electronique in Quebec with a deliberate mission to craft superior-sounding audio products at accessible prices. Initially targeting professionals, the brand quickly won over audiophiles for its value and sonic excellence. Sima retired in 1994, selling to Jean Poulin, whose leadership elevated the company; by the late 1990s, the premium MOON series emerged from the successful Celeste line, embodying innovation and engineering precision while remaining privately held for unwavering control.
The brand specializes in high-performance electronics, excelling in integrated and power amplifiers, preamplifiers, DACs, and streaming solutions that prioritize musicality and build quality. Hand-assembled in-house with custom chassis and rigorous burn-in testing, MOON products span reference-grade separates to all-in-one systems like the ACE, alongside multi-channel AV amplifiers. While not venturing into speakers, turntables, headphones, or cables, their focus on pure analog and digital playback delivers cosmic precision and futuristic design.
Positioned firmly in the high-end market, Moon by Simaudio commands respect among discerning buyers for its clear, natural sound that makes music visceral rather than tweaky. Exported to 45 countries with accolades from Stereophile and The Absolute Sound, it rejects mass-market compromises, offering approachable luxury that bridges specialist hi-fi with broader appeal—vibrantly successful today as a Canadian benchmark for uncompromising performance.
See all Moon by Simaudio listings on RADAR.
