RADAR is a price search engine. We link to the original listing — we never sell direct. Transactions happen on the source site.
Compared with a new integrated amp at this level, £2,659 puts this Primare I35 above the typical used sweet spot, so it reads as ambitious rather than a bargain; against a £2,234 median and £2,447 75th percentile, it’s not wildly out, but it does ask you to pay near the top of the current used range. If the seller can justify it with exceptional condition, full packaging, or recent servicing, it may still make sense; otherwise there’s room to negotiate.
That said, the I35 is a very capable modern integrated: clean, controlled, and neutral with enough drive to suit demanding speakers, which is why it holds value well. For a buyer, the appeal is in getting Primare’s refinement and flexibility without stepping up to new-price territory; just make sure the listing confirms the condition, accessories, and whether any warranty transfer or service history is included, since at this price those details matter.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
Primare traces its origins to 1985, when Danish industrial designer and audiophile Bo Christensen, frustrated by the era's cluttered audio gear, founded the company alongside engineer Bent Nielsen. Born in Denmark as Primare Systems AB, it embodied a mission for exceptional sound quality, elegant Scandinavian aesthetics, precise proportions, and intuitive interfaces. Rejecting the industry's short product cycles, Primare pioneered "living products" designed for longevity and evolution, with its debut 928 series—now exhibited in Copenhagen's Designmuseum Denmark—setting a minimalist benchmark against button-heavy contemporaries. A 1993 partnership with Swedish firm Xena, involving Lars Pedersen, propelled the influential 30 series in 1998, cementing its design legacy while shifting manufacturing to southern Sweden.
The brand specializes in high-fidelity separates, excelling in integrated amplifiers, power amplifiers, preamplifiers, CD players, network streamers, and DACs that handle analog, digital, wired, and wireless sources with balanced precision. Iconic lines like the 200, 300, and ongoing 30 and 15 series prioritize simple circuitry and modular upgrades, from tuners and Blu-ray players to modern computer audio solutions, always favoring functionality over gimmicks.
Primare occupies a premium mid-to-high-end niche, revered by discerning buyers for its honest integrity, timeless Scandinavian design, and deeply satisfying performance that endures across decades. Award-winning components, such as the EISA-honored CD32/I32, deliver audiophile purity without ostentation, positioning Primare as a practical choice for those seeking lasting quality over fleeting trends in a market craving authenticity.
See all Primare listings on RADAR.
eBay UK
GB
eBay UK
GB
eBay UK
eBay UK
eBay UK
GB
Hi-Fi Heaven
Dealer
