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At £2,659, this is firmly above the obvious used-market alternative and reads as ambitious rather than a bargain; the recent comparables in hand cluster much lower, with a median of £3, and even the 75th percentile sits at £1,331. Against that yardstick, the asking price is hard to justify unless there’s exceptional provenance or extras that aren’t stated.
That said, the Prima is a well-liked, seriously capable preamp: clean, flexible, and very much in the “grown-up source control” bracket, with the sort of drive and refinement that suits a serious system. If the unit is genuinely mint, boxed, and complete with remote and documentation, it’s still a desirable piece, but the price leaves little room for negotiation, so buyers should insist on strong condition and full accessory set.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
Chord Electronics, a British high-fidelity powerhouse, traces its roots to the aviation industry. Founded in 1989 by John Franks, a former Marconi Avionics engineer, the company emerged from his early 1980s innovations in ultra-reliable, high-frequency switching power supplies for aircraft electronics. Initially too costly for commercial viability, the designs became feasible with advancing components, launching Chord from its Kent headquarters in a renovated pumphouse that remains its manufacturing heart.
The brand excels in premium amplifiers and digital-to-analog converters (DACs), blending Franks' analog prowess with digital expertise from FPGA specialist Rob Watts. Early power amplifiers quickly won acclaim from professional studios like the BBC, Abbey Road, and Skywalker Sound, establishing credibility before shifting focus to consumer hi-fi. Iconic products like the Hugo and Mojo DACs exemplify their boundary-pushing approach, alongside integrated amps and streamers, all handcrafted in the UK without compromise on power, precision, or musicality.
Positioned firmly in the high-end market, Chord commands respect among discerning audiophiles for its uncompromising engineering, aerospace-grade reliability, and bold innovation. Independent and proudly British, it sets benchmarks in transparency and dynamics, attracting buyers who demand reference-level performance over mass-market concessions.
See all Chord Electronics listings on RADAR.
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