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Our Thoughts RADAR AI

This is a seller’s market only in the sense that £157 is the top of the normal range: it matches the 75th percentile of recent comparable asking prices, versus a £137 median and £110 lower quartile. That makes it fair for a clean, complete example, but not a bargain; buyers should have strong condition, packaging, and the correct power supply before paying full asking.

The ZEN Phono remains an excellent compact MM/MC stage, with unusually flexible gain from 36–72dB, useful cartridge loading options, quiet operation, and both RCA and balanced 4.4mm output. It is well regarded for a clean, neutral presentation and strong low-level detail, making it a worthwhile upgrade from many built-in phono inputs. At this price, original accessories and verified fault-free operation matter; otherwise, negotiating toward the median would be sensible.

Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.

About iFi Audio

iFi Audio is a British hi-fi technology company founded in 2012 by Abbingdon Music Research (AMR), a prestigious manufacturer of high-end electronics based in Southport, England. The venture was conceived as a way to democratize advanced AMR engineering by applying proprietary technologies developed for premium home audio to portable, more affordable devices. This strategic pivot proved remarkably successful, establishing iFi as a bridge between audiophile-grade sound quality and accessible pricing.

The brand specializes in portable and desktop audio components, with a product portfolio exceeding 50 devices spanning DACs, headphone amplifiers, Bluetooth streamers, music players, power conditioners, and cables. Flagship products include the iDSD Micro, Hip DAC, xDSD, and xCAN amplifier, all engineered to deliver high-resolution audio support and studio-quality fidelity in compact form factors. iFi has also gained recognition for innovation in wireless audio, notably with their GO Pods earphones featuring xMEMS technology and their Bluetooth-enabled DAC/amp solutions.

iFi occupies a distinctive mid-to-premium market position, offering audiophile-caliber performance at entry-level to mid-tier pricing. The company sources components globally from Germany, Japan, and the USA, and employs proprietary technologies such as PureWave balanced circuitry to minimize noise and distortion. Rather than competing in the ultra-luxury segment, iFi targets discerning listeners who demand measurable sonic improvement without premium price tags, making it a trusted choice for both portable and desktop audio enthusiasts.

See all iFi Audio listings on RADAR.

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