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The Fulla is a notably compact, genuinely useful USB DAC/headphone amp, but US$100 is ambitious for an unspecified used example. Your comparable listings put the market at a US$72 median, with US$61–US$80 covering the middle half, so this is well above the 75th-percentile asking price. At that money, it needs to be a particularly clean, complete, and clearly identified revision to make sense.
Its appeal remains strong: it is simple, bus-powered, has a convenient front volume control, and provides a noticeable step up from basic computer audio while driving most efficient headphones comfortably. Different Fulla generations vary in DAC, inputs, and microphone facilities, so the buyer should confirm the exact version, test both channels and the volume pot, and check for the correct USB cable. Without exceptional condition or useful accessories, negotiating toward roughly US$70–US$80 would be the sensible move.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
Schiit Audio: Brand Overview
Schiit Audio is an American audio company founded in June 2010 by Jason Stoddard and Mike Moffat, two veteran engineers with deep roots in the high-fidelity industry. Based in California with manufacturing operations in Texas, the company emerged from a shared vision between its founders—who had reconnected after years in separate audio ventures—to democratize desktop hi-fi. The name itself, deliberately provocative, reflects Stoddard's irreverent approach to a traditionally buttoned-up market, born from his wife's exasperated suggestion during late-night garage sessions.
The company specializes in personal audio components, with a product portfolio spanning digital-to-analog converters (DACs), headphone amplifiers, preamplifiers, and integrated amplifier-DAC combinations. Schiit's first product, the Asgard headphone amplifier, launched in 2010, followed by the Bifrost DAC in 2011. The lineup ranges from entry-level pieces starting around $99 to premium offerings exceeding $2,000, with the company positioning itself as a leader in direct-to-consumer audio sales.
Schiit occupies a distinctive position as an accessible yet credible player in the audiophile market. Rather than pursuing ultra-premium positioning, the company has built its reputation on delivering genuine sonic performance at consumer-friendly prices—a philosophy its founders describe as trying to "out-cheap" each other. This strategy has resonated strongly; the company has grown substantially since inception, operating from a dedicated 15,000-square-foot facility and maintaining a reputation for transparency, quality engineering, and genuine engagement with the audio enthusiast community.
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