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Are you specifically after a compact phono stage with both MM and MC flexibility? At £89, this is clearly ambitious against the 22 comparable listings: the median is £63, with the 75th percentile at £71. It is £18 above that upper-quartile figure, so the price would need unusually strong condition, packaging, or accessories to make sense.
The ZEN Air Phono remains a capable, flexible little stage: it offers switchable MM/MC gain, accurate RIAA equalisation, useful subsonic filtering, and generally clean, low-noise performance for modest vinyl systems. Its lightweight plastic case and basic connectivity are the trade-offs, rather than serious shortcomings. With condition unknown, though, there is no obvious justification for paying a premium; a sensible target is around £56–£71, and £89 only becomes worthwhile if it is genuinely near-new with its power supply and cables included.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
iFi Audio is a British hi-fi technology company founded in 2012 by Abbingdon Music Research (AMR), a prestigious manufacturer of high-end electronics based in Southport, England. The venture was conceived as a way to democratize advanced AMR engineering by applying proprietary technologies developed for premium home audio to portable, more affordable devices. This strategic pivot proved remarkably successful, establishing iFi as a bridge between audiophile-grade sound quality and accessible pricing.
The brand specializes in portable and desktop audio components, with a product portfolio exceeding 50 devices spanning DACs, headphone amplifiers, Bluetooth streamers, music players, power conditioners, and cables. Flagship products include the iDSD Micro, Hip DAC, xDSD, and xCAN amplifier, all engineered to deliver high-resolution audio support and studio-quality fidelity in compact form factors. iFi has also gained recognition for innovation in wireless audio, notably with their GO Pods earphones featuring xMEMS technology and their Bluetooth-enabled DAC/amp solutions.
iFi occupies a distinctive mid-to-premium market position, offering audiophile-caliber performance at entry-level to mid-tier pricing. The company sources components globally from Germany, Japan, and the USA, and employs proprietary technologies such as PureWave balanced circuitry to minimize noise and distortion. Rather than competing in the ultra-luxury segment, iFi targets discerning listeners who demand measurable sonic improvement without premium price tags, making it a trusted choice for both portable and desktop audio enthusiasts.
See all iFi Audio listings on RADAR.
