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The Chord Company 0.5m Shawline Digital Cable (RCA) Digital interconnect Excellent- but too short - shawline Coax Cable. Simply not needed, great condition. Happy to ship Australia-wide included in cost (unless you're crazy rural). Condition: Essentially New Payment Method: Cash / PayPal f&f / PayID Region/State: (VIC) Victoria/Australia By DAEMONIAC 0 Comments Secure Ad AUD $190 Date: June 20, 20241 yr
Based on the 10 recent AUD comparables, A$190 is a strong deal: it sits well below the A$250 25th percentile and far under the A$332 median, so this is priced like a bargain rather than a merely fair buy. It also leaves a lot of room below the typical upper band around A$491, which makes the value proposition unusually good for a clean used listing.
These Chord power cables are well regarded for solid construction and a straightforward, low-noise presentation, so the appeal here is less “night-and-day magic” and more a sensible upgrade path for a resolving system. With excellent condition, the main upside is getting a respected cable at an unusually low entry price; if it’s the right length and comes ready to plug in, this looks like an easy yes.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
The Chord Company was founded in 1984 in Salisbury, England, born from a serendipitous dinner conversation among Naim Audio retailers visiting from the US. They sought a high-quality DIN-to-RCA interconnect cable, unavailable at the time, prompting Sally Gibb—then married to a Naim executive—to propose crafting them herself. With Naim's endorsement, she launched the venture, naming it for the American term "cord" and its musical resonance, while insisting on fully British design and construction. Early prototypes were tested with Naim expertise, hand-built by friends, establishing a heritage rooted in precision and hi-fi passion from its Wiltshire headquarters near Stonehenge.
The company specializes exclusively in analogue and digital cables, spanning interconnects, speaker wires, power cords, and tonearm cables across performance tiers from entry-level C-series to flagship Leyline ranges. Unlike brands delving into amplifiers, speakers, or DACs, Chord focuses intently on signal integrity, employing advanced shielding, conductor materials, and geometry to minimize noise and preserve dynamics—catering to systems from budget setups to ultra-high-end rigs.
Renowned as a high-end boutique leader in the cable market, The Chord Company commands respect among discerning audiophiles for delivering exceptional value, transparency, and build quality that punches above its price. Its steady growth and international acclaim affirm a niche position: not vintage or mid-tier, but a go-to for upgrades that reveal system potential without ostentation.
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