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At US$89, this sits well below the US$253 25th percentile and far under the US$265 median of recent used comparables, so it reads as a strong bargain rather than merely fair. Against the used market, that’s an unusually friendly entry point for a name-brand digital cable.
What makes it worth a look is the Purple Plus line’s solid reputation for clean, well-made digital interconnects: if you need a 1 m USB run for a streamer, DAC, or music server, this is the kind of cable that can be a sensible upgrade without drifting into audiophile excess. At this price, the main buyer focus should just be basic functionality and connector condition; if it’s tested and the ends are clean, it’s an easy yes.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
Analysis Plus traces its roots to 1993, when it was established in Flushing, Michigan, as an electrical engineering consulting firm specializing in electronic and electromagnetic simulation. Founded by Mark Markel, the company evolved from providing technical services to numerous clients into a dedicated audio innovator, channeling its scientific expertise into high-fidelity sound reproduction. This heritage of precision engineering sets it apart in an industry often driven by aesthetics over substance.
The brand focuses exclusively on premium cables and accessories, designing interconnects, speaker cables, power cords, and instrument cables for both high-end home audio and professional music applications. Signature lines like Silver Oval and Silver Apex exemplify their approach, employing advanced geometries and materials to minimize signal distortion and enhance clarity. They also offer connectors and stands, but eschew amplifiers, speakers, or source components, prioritizing the foundational role of cabling in any system.
Analysis Plus holds a respected niche among audiophiles as a boutique high-end cable specialist, revered for sonic excellence, meticulous craftsmanship, and value-driven performance. Trusted by enthusiasts and pros alike, it occupies a mid-to-high tier position—innovative yet accessible—appealing to discerning buyers who demand measurable improvements without extravagant pricing.
See all Analysis Plus listings on RADAR.
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