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PLEASE CHECK AVAILABILITY BEFORE CONFIRMING YOUR PURCHASE! Our stock can change any minute – we sell through various sales channels.Brand New! – Closed Box.We are authorised dealers of the finest audio gear and musical instruments.Note 1: Free shipping within EU. If outside EU, please message us for specific shipping price to your particular location. The price you see is only a generic estimation for "outside EU".Note 2: This product is custom ordered, please check availability and/or eventual shipping delay.Note 3: We sell without taxes anywhere outside Europe and to valid VAT ID companies inside Europe. Please ask us your price without Tax in those cases.Note 4: We can quote any kind of bundle with our products at the most convenient prices. Just visit our store and ask for it.PRIMARE R35 - MM/MC PHONO PREAMPLIFIERR35 is our most sophisticated and capable MM/MC phono preamplifier, providing the ideal interface between the low-level output of a moving magnet or moving coil phono cartridge and the line-level inputs of your hi-fi system, either RCA or XLR.TechnologyR35 MM/MC phono preamp is designed to amplify with honest fidelity the delicate signal from even the lowest output phono cartridge.The design has been carefully crafted so that all components work sympathetically together, including a fully isolated power supply, allowing the highly sensitive signal components to function in a noise free environment for superior performance, resulting in cleaner sound and greater fidelity. R35 features adjustable gain to amplify the signal from virtually any moving magnet or moving coil phono cartridge, and a very wide range of input adjustments allowing for ideal cartridge and system matching.The look and feel of ScandinaviaWe believe that every aspect of our products – the way they look, the satisfying feel of the controls – contributes to the overall experience of living with Primare. As a result, Primare products exude the hallmarks of Scandinavian design – simple, elegant designs, with approachable and easy to understand functionality.An example of this is the standby button discretely placed within the Primare logo on the faceplate of our R15, R35 and A35.2 models – or as we say lagom, not too much not too little, everything in balance, proportion, and harmony.Modular Design and System BuildingWe feel it is essential to offer modularity whenever possible in order to have just the right features, both now and for the future. Modular design is featured in the I25 and I35 modular integrated amplifiers, as well as the PRE35 modular preamplifier, all of which can be updated with DAC and Prisma modules, as well as the CD35 CD player that can have the Prisma module added, either at the time of purchase or at a later date. As a result, we are able to offer a carefully considered array of models and configurations in order to allow for device selection that best fits any system need. For example, a CD35 with Prisma module installed can be paired with an I35 integrated amplifier, allowing for a separation of analog and digital stages. Or, an I35 with DAC and Prisma modules installed can be paired with a DD35 CD transport, allowing for multi-room and multi-zone playback of every input, whether analog or digital source.And while not modular, the R35 can be added to any of those systems to include high performance playback of vinyl records.TECH SPECSMM/MC moving coil and moving magnetGain adjustment up to 50db MM and 76db MCLoad adjustment capacitance and resistanceRCA 1 x stereo pair inputRCA 1 x stereo pair outputXLR 1 x stereo pair outputDimensions 430x92x384mm (WHD)Weight 9.5 KgFinishes black or titanium
The Primare PRE35 is a serious preamp, and this listing’s asking price of US$1,580 looks like a strong deal versus your recent used-market anchor: it sits well below the US$1,947 25th percentile and far under the US$2,468 median. That puts it in bargain territory rather than merely “good value,” especially if the unit is clean and fully functional.
It’s well regarded for transparent, composed sound and the sort of control that lets a good source and power amp really open up. The upside here is straightforward: if it’s complete and healthy, you’re buying a high-end preamp at a price that leaves room for future resale or system upgrades, with no need for alarm unless there are missing accessories, remote issues, or signs of prior trouble.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
Primare traces its origins to 1985, when Danish industrial designer and audiophile Bo Christensen, frustrated by the era's cluttered audio gear, founded the company alongside engineer Bent Nielsen. Born in Denmark as Primare Systems AB, it embodied a mission for exceptional sound quality, elegant Scandinavian aesthetics, precise proportions, and intuitive interfaces. Rejecting the industry's short product cycles, Primare pioneered "living products" designed for longevity and evolution, with its debut 928 series—now exhibited in Copenhagen's Designmuseum Denmark—setting a minimalist benchmark against button-heavy contemporaries. A 1993 partnership with Swedish firm Xena, involving Lars Pedersen, propelled the influential 30 series in 1998, cementing its design legacy while shifting manufacturing to southern Sweden.
The brand specializes in high-fidelity separates, excelling in integrated amplifiers, power amplifiers, preamplifiers, CD players, network streamers, and DACs that handle analog, digital, wired, and wireless sources with balanced precision. Iconic lines like the 200, 300, and ongoing 30 and 15 series prioritize simple circuitry and modular upgrades, from tuners and Blu-ray players to modern computer audio solutions, always favoring functionality over gimmicks.
Primare occupies a premium mid-to-high-end niche, revered by discerning buyers for its honest integrity, timeless Scandinavian design, and deeply satisfying performance that endures across decades. Award-winning components, such as the EISA-honored CD32/I32, deliver audiophile purity without ostentation, positioning Primare as a practical choice for those seeking lasting quality over fleeting trends in a market craving authenticity.
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