We Are Rewind is a French audio brand founded in 2016 by Florian Bretones, a dedicated enthusiast of retro sound technology. Based in France, the company emerged with a clear mission to revive the nostalgic charm of cassette tapes by blending vintage aesthetics with modern engineering. Bretones, supported by two French engineers with over 30 years of experience at Thomson, set out to create portable cassette players that honor the analog past while embracing contemporary features like Bluetooth connectivity and USB-C charging.
The brand is known almost exclusively for its line of portable cassette players, which serve as the centerpiece of its product focus. These devices are designed to replicate the iconic Walkman experience but include modern upgrades such as rechargeable lithium-ion batteries, Bluetooth streaming, and recording capabilities. While the company has recently introduced Bluetooth headphones inspired by 1980s designs, its reputation remains firmly tied to its innovative cassette players, which appeal to music lovers, design enthusiasts, and those seeking a tangible, warm listening experience.
We Are Rewind occupies a niche boutique position in the market, catering to vintage collectors and audiophiles who value the tactile nature of analog media. It is not a high-end or mid-tier brand in the traditional hi-fi sense but rather a specialized player in the retro-audio revival space. The brand’s reputation is built on its commitment to authenticity and innovation, though some critics note technical limitations like wow and flutter. For buyers seeking a unique, nostalgic audio experience, We Are Rewind offers a compelling bridge between the analog past and the digital present.