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The Chord Company Sarum Tuned Array 5 pin 240 DIN snaic. for naim
Against a typical used market centered at £971, this asking price at £875 looks fair-to-good, and it sits comfortably inside the normal used range rather than testing the top of it. It is below the median but not low enough to be a bargain on the numbers alone, especially with only four comparables and no condition detail.
What makes it interesting is that Sarum is one of The Chord Company’s more serious cable lines, so a clean pair can be a sensible upgrade if you already know your system responds to cable changes. The main upside here is value: if the terminations are sound, the length suits your setup, and the cable has been well stored, this is the kind of used purchase that can deliver top-tier performance without paying new-listing money.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
The Chord Company was founded in 1984 in Salisbury, England, born from a serendipitous dinner conversation among Naim Audio retailers visiting from the US. They sought a high-quality DIN-to-RCA interconnect cable, unavailable at the time, prompting Sally Gibb—then married to a Naim executive—to propose crafting them herself. With Naim's endorsement, she launched the venture, naming it for the American term "cord" and its musical resonance, while insisting on fully British design and construction. Early prototypes were tested with Naim expertise, hand-built by friends, establishing a heritage rooted in precision and hi-fi passion from its Wiltshire headquarters near Stonehenge.
The company specializes exclusively in analogue and digital cables, spanning interconnects, speaker wires, power cords, and tonearm cables across performance tiers from entry-level C-series to flagship Leyline ranges. Unlike brands delving into amplifiers, speakers, or DACs, Chord focuses intently on signal integrity, employing advanced shielding, conductor materials, and geometry to minimize noise and preserve dynamics—catering to systems from budget setups to ultra-high-end rigs.
Renowned as a high-end boutique leader in the cable market, The Chord Company commands respect among discerning audiophiles for delivering exceptional value, transparency, and build quality that punches above its price. Its steady growth and international acclaim affirm a niche position: not vintage or mid-tier, but a go-to for upgrades that reveal system potential without ostentation.
See all The Chord Company listings on RADAR.
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