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Chord company Anthem
At £120, this Chord Company Anthem sits just below the £103 25th percentile of recent GBP used listings, making it a genuine bargain compared to the £170 median alternative found locally. The asking price is clearly under the typical market range, offering a strong deal for a buyer seeking quality interconnects without the premium.
This cable is well-regarded for its open, spacious sound and excellent imaging, thanks to Chord’s Aray conductor design that delivers striking dynamics across the frequency range. As a clean, likely original-owner listing with no mentioned flaws, it presents a timely buying opportunity for enthusiasts who value high-end audio performance at a fair-to-great price.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
The Chord Company, a British hi-fi cable specialist, traces its origins to 1985 in Salisbury, England, where founder Sally Kennedy—then Sally Gibb—began handcrafting interconnects in her kitchen. Sparked by a dinner conversation with Naim Audio retailers seeking quality DIN-to-RCA cables for the US market, she launched the venture with Naim's endorsement, emphasizing fully British design and construction. The company rapidly outgrew multiple facilities before settling into its purpose-built headquarters near Stonehenge in Wiltshire in 2004.
Chord focuses exclusively on audio cabling, producing an extensive range of speaker cables, interconnects, power cords, digital links, and tonearm wires. Its products prioritize neutrality, delivering signal paths that neither add nor subtract from the music, crafted by a team of music enthusiasts using high-quality, UK-sourced materials. This singular dedication sets it apart from broader electronics brands.
Renowned internationally as a high-end boutique leader in cables, Chord Company occupies a premium niche, balancing exceptional performance with value across budgets. Its reputation for transparency, build quality, and musical fidelity earns praise among discerning audiophiles, positioning it as a go-to for system upgrades without extravagant pricing.
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