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At €80, this is a bit ambitious rather than a bargain for a used MDR-ZX770BN; comparable used listings in Europe cluster more around €49–€50, with cleaner examples also showing up around €74, so €80 sits above the typical middle of the market. The model has long been positioned as an affordable Bluetooth noise-cancelling over-ear, so the value case is really about condition and completeness rather than rarity.
It’s still a worthwhile buy if the pads, battery, hinge action, and all accessories are genuinely present, because these Sonys are known for easygoing sound, solid Bluetooth convenience, and usable ANC for the money. If the listing truly includes cables and accessory extras and looks lightly used, that helps justify the ask, but at this price I’d want evidence of strong battery life and intact cushions before calling it an easy yes.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
Sony emerged from the ruins of post-World War II Japan, founded on May 7, 1946, by Masaru Ibuka and Akio Morita as Tokyo Tsushin Kogyo K.K. in Tokyo's Nihonbashi district. Starting with radio repairs and Japan's first magnetic tape recorder, the duo secured transistor licensing from Bell Labs, pioneering the TR-55 transistor radio in 1955. Renamed Sony Corporation in 1958—from the Latin "sonus" for sound—the brand symbolized Japan's ascent from cheap imitations to innovative leadership, fueled by Ibuka's engineering prowess and Morita's global marketing vision.
Sony's hi-fi legacy spans headphones, amplifiers, speakers, turntables, and DACs, alongside landmark formats like the Compact Disc in 1982 and Blu-ray. Iconic products include the Walkman for portable audio revolution and Trinitron televisions, blending consumer accessibility with cutting-edge tech. Today, offerings like the Signature Series headphones and ES amplifiers target discerning listeners seeking refined soundstaging and dynamic range.
Positioned as a mid-to-high-end powerhouse, Sony commands respect among knowledgeable buyers for blending mass-market reliability with premium performance, outpacing many pure audiophile brands in innovation and value. Far from vintage relic or niche boutique, it dominates with forward-thinking engineering, holding strong market share in headphones and streaming ecosystems.
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