Taralabs Taralabs The Master USB Cable w/EVO (Type A to B)

Tara Labs, known formally as The Absolute Reference Audio Labs, traces its origins to 1984 when Australian innovator Matthew Bond founded the company in Sydney. Bond pioneered the first successful single solid-core conductor for audio cables, revolutionizing design with breakthroughs like the Phase II speaker cable in 1988. By 1986, the brand established its manufacturing base in Medford, Oregon, USA, where it has operated ever since under the leadership of president Merrill Bergs, blending Bond's foundational inventions with ongoing refinements.

The company specializes exclusively in high-end audio cables, including interconnects, speaker cables, and subwoofer cables. All products are custom hand-crafted in their Southern Oregon facility using solid-core wire and proprietary technologies such as the ZERO Evolution interconnect and OMEGA speaker cable. Tara Labs emphasizes meticulous, lifetime-guaranteed construction, avoiding diversification into amplifiers, speakers, or other categories.

Positioned firmly in the ultra-premium niche of the hi-fi market, Tara Labs commands respect among discerning audiophiles for its unmatched record of awards, reviews, and innovations over nearly four decades. It leads as a boutique cable authority, hand-crafting reference-grade solutions that reveal subtle nuances in attack, sustain, and high-frequency detail, though recent visibility in magazines has waned following key designer changes.