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The Chord Company Sarum Super Aray 5pin 180 DIN interconnect cable for Naim
Is £785 a genuine bargain for The Chord Company SARUM speaker cable, or a mispriced listing? At £785, this is a strong deal, sitting well below the 25th percentile of £853 from your 17 recent GBP comparables, and significantly under the median of £1,006. You are paying roughly 22% less than the typical used market anchor, making this an excellent buying opportunity for a cable that is widely respected for its balanced, musical presentation and robust build quality.
The SARUM (especially the original or T variants) remains a benchmark in mid-to-high-tier speaker cables, offering clear timbral accuracy and tight bass control without sounding sterile. Its Tuned ARAY geometry (if this is the T version) delivers meaningful upgrades over entry-level options, and at this price, the upside is substantial even if accessories or original packaging aren’t included. With no red flags in condition noted and a price that screams value, this is a confident buy for anyone upgrading their system’s foundation.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
The Chord Company was founded in 1984 in Salisbury, England, born from a serendipitous dinner conversation among Naim Audio retailers visiting from the US. They sought a high-quality DIN-to-RCA interconnect cable, unavailable at the time, prompting Sally Gibb—then married to a Naim executive—to propose crafting them herself. With Naim's endorsement, she launched the venture, naming it for the American term "cord" and its musical resonance, while insisting on fully British design and construction. Early prototypes were tested with Naim expertise, hand-built by friends, establishing a heritage rooted in precision and hi-fi passion from its Wiltshire headquarters near Stonehenge.
The company specializes exclusively in analogue and digital cables, spanning interconnects, speaker wires, power cords, and tonearm cables across performance tiers from entry-level C-series to flagship Leyline ranges. Unlike brands delving into amplifiers, speakers, or DACs, Chord focuses intently on signal integrity, employing advanced shielding, conductor materials, and geometry to minimize noise and preserve dynamics—catering to systems from budget setups to ultra-high-end rigs.
Renowned as a high-end boutique leader in the cable market, The Chord Company commands respect among discerning audiophiles for delivering exceptional value, transparency, and build quality that punches above its price. Its steady growth and international acclaim affirm a niche position: not vintage or mid-tier, but a go-to for upgrades that reveal system potential without ostentation.
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