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At A$687, this is above the 75th percentile of the recent AUD comps, so it reads as ambitious rather than a bargain. The gap isn’t outrageous, but compared with a median of A$559 and a top-quartile point of A$623, you’d want something extra here — boxed condition, fresh accessories, or clearly excellent cosmetic and functional state — to justify paying near the asking.
That said, the micro iDSD line has a strong reputation for punchy, flexible sound, useful portability, and enough power to drive a wide range of headphones well. It’s still a capable all-rounder if you want one box for desktop and travel use. If the battery is healthy and the listing includes the right cables and adapters, it can still be a smart buy; otherwise, I’d keep negotiating or wait for a cleaner-priced example.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
iFi Audio is a British hi-fi technology company founded in 2012 by Abbingdon Music Research (AMR), a prestigious manufacturer of high-end electronics based in Southport, England. The venture was conceived as a way to democratize advanced AMR engineering by applying proprietary technologies developed for premium home audio to portable, more affordable devices. This strategic pivot proved remarkably successful, establishing iFi as a bridge between audiophile-grade sound quality and accessible pricing.
The brand specializes in portable and desktop audio components, with a product portfolio exceeding 50 devices spanning DACs, headphone amplifiers, Bluetooth streamers, music players, power conditioners, and cables. Flagship products include the iDSD Micro, Hip DAC, xDSD, and xCAN amplifier, all engineered to deliver high-resolution audio support and studio-quality fidelity in compact form factors. iFi has also gained recognition for innovation in wireless audio, notably with their GO Pods earphones featuring xMEMS technology and their Bluetooth-enabled DAC/amp solutions.
iFi occupies a distinctive mid-to-premium market position, offering audiophile-caliber performance at entry-level to mid-tier pricing. The company sources components globally from Germany, Japan, and the USA, and employs proprietary technologies such as PureWave balanced circuitry to minimize noise and distortion. Rather than competing in the ultra-luxury segment, iFi targets discerning listeners who demand measurable sonic improvement without premium price tags, making it a trusted choice for both portable and desktop audio enthusiasts.
See all iFi Audio listings on RADAR.
