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At £131, this used Schiit LOKI is a fair purchase, sitting comfortably between the median (£99) and 75th percentile (£156) of recent GBP comparable listings. It is not a bargain, as the price exceeds the 25th percentile (£87), but it is certainly not ambitious given the solid market anchor.
The LOKI is a highly regarded, budget-friendly four-band analog equalizer that lets you precisely tune bass, mids, and treble to fix room or system issues without degrading sound quality. Its small footprint, transparent performance, and ability to cut or boost specific frequencies make it an excellent upgrade for headphone or speaker setups. At this fair price, a clean listing represents a genuine buying opportunity for enthusiasts seeking to refine their audio response.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
Schiit Audio: Brand Overview
Schiit Audio is an American audio company founded in June 2010 by Jason Stoddard and Mike Moffat, two veteran engineers with deep roots in the high-fidelity industry. Based in California with manufacturing operations in Texas, the company emerged from a shared vision between its founders—who had reconnected after years in separate audio ventures—to democratize desktop hi-fi. The name itself, deliberately provocative, reflects Stoddard's irreverent approach to a traditionally buttoned-up market, born from his wife's exasperated suggestion during late-night garage sessions.
The company specializes in personal audio components, with a product portfolio spanning digital-to-analog converters (DACs), headphone amplifiers, preamplifiers, and integrated amplifier-DAC combinations. Schiit's first product, the Asgard headphone amplifier, launched in 2010, followed by the Bifrost DAC in 2011. The lineup ranges from entry-level pieces starting around $99 to premium offerings exceeding $2,000, with the company positioning itself as a leader in direct-to-consumer audio sales.
Schiit occupies a distinctive position as an accessible yet credible player in the audiophile market. Rather than pursuing ultra-premium positioning, the company has built its reputation on delivering genuine sonic performance at consumer-friendly prices—a philosophy its founders describe as trying to "out-cheap" each other. This strategy has resonated strongly; the company has grown substantially since inception, operating from a dedicated 15,000-square-foot facility and maintaining a reputation for transparency, quality engineering, and genuine engagement with the audio enthusiast community.
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