Geshelli’s Dayzee Dac, Upgrades Galore (Pls. See Full Upgrades Description)

Geshelli Labs is a small American audio company founded in the early 2010s and based in Melbourne, Florida. It is a family-run operation, closely associated with Geno and Sherri Geshelli, and the company’s own materials emphasize that it designs and builds products in-house in the U.S.

The brand is best known for compact, enthusiast-focused electronics rather than loudspeakers or analog front-end gear. Its core lineup centers on DACs, headphone amplifiers, and stereo amplifiers, with models such as the JNOG DAC and Erish headphone amp frequently highlighted in coverage and at audio shows. The company also appears in the affordable-to-midpriced segment, where value and customization matter as much as raw specifications.

In the market, Geshelli Labs sits in a niche boutique position: not luxury high-end, but distinctly more specialized than mass-market audio brands. Review coverage and show reports consistently frame it as a clever, hands-on maker of well-regarded budget and mid-tier separates, appealing to buyers who want solid engineering, U.S. assembly, and a slightly offbeat independent brand identity.