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Rare opportunity to own a 5m pair of Chord's original Sarum Speaker Cable.
The original Chord Sarum was designed to ensure signal purity and was their most inaudible speaker cable to date. Designed (like all Chord cables) to have minimal effect on the audio signal, the Sarum simply disappears and lets the music signal flow through to the speakers.
CORE SPECIFICATIONS
CONDUCTORS: Multi-strand, micro-polished, high-purity copper conductors that are heavily silver-plated for maximum signal transmission.
DIELECTRIC (INSULATION): Foamed PTFE (polytetrafluoroethylene) for superior dielectric performance.
SHIELDING: Individually shielded positive and negative conductors, encased in a high-density, heavy-gauge silver-plated ribbon braid and dual-layer heavy foil to reject electromagnetic interference.
TERMINATION: Hand-built to order and secured with precision-machined, uncompressed aluminium clamps to prevent the cable's characteristics from degrading due to compression.
CONNECTORS: Factory-fitted with heavily 24-carat gold-plated 4mm Chord banana plugs.
The result is an incredibly transparent, low-distortion audio signal that preserves musicality and instrument definition.
Generating expert take…
The Chord Company, a British hi-fi cable specialist, traces its origins to 1985 in Salisbury, England, where founder Sally Kennedy—then Sally Gibb—began handcrafting interconnects in her kitchen. Sparked by a dinner conversation with Naim Audio retailers seeking quality DIN-to-RCA cables for the US market, she launched the venture with Naim's endorsement, emphasizing fully British design and construction. The company rapidly outgrew multiple facilities before settling into its purpose-built headquarters near Stonehenge in Wiltshire in 2004.
Chord focuses exclusively on audio cabling, producing an extensive range of speaker cables, interconnects, power cords, digital links, and tonearm wires. Its products prioritize neutrality, delivering signal paths that neither add nor subtract from the music, crafted by a team of music enthusiasts using high-quality, UK-sourced materials. This singular dedication sets it apart from broader electronics brands.
Renowned internationally as a high-end boutique leader in cables, Chord Company occupies a premium niche, balancing exceptional performance with value across budgets. Its reputation for transparency, build quality, and musical fidelity earns praise among discerning audiophiles, positioning it as a go-to for system upgrades without extravagant pricing.
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