Beats by Dr. Dre Beats Flex wireless In-Ear-Kopfhörer. NEU

Beats by Dr. Dre is an American consumer-audio brand founded in 2006 in California by Dr. Dre and Jimmy Iovine, the Interscope Records co-founder and former CEO of Interscope Geffen A&M. It began as a celebrity-backed attempt to bring a more polished, studio-influenced sound and stronger brand identity to mass-market headphones.

The brand is primarily known for headphones and true wireless earbuds, with a smaller presence in portable speakers and Apple-adjacent audio accessories. It is not a serious player in traditional hi-fi categories such as amplifiers, DACs, turntables, or cables, and its product line has always been more consumer-focused than audiophile-centered.

In the market, Beats sits in the premium lifestyle mainstream rather than the high-end hi-fi tier. Its appeal has long rested on fashion, bass-forward tuning, and broad cultural recognition as much as audio performance, which makes it more of a mass-market prestige brand than a niche boutique or collector’s label. Since Apple acquired it in 2014, Beats has remained closely tied to the consumer-electronics ecosystem rather than the specialist audio world.