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Due to the overwhelming response of the limited edition retro red Sound Burger, launched in 2022 in celebration of Audio-Technica's 60th anniversary (all quantities sold out globally in days), Audio-Technica is thrilled to announce that this fan favorite is returning to the company's regular lineup.Specs:Belt-driven portable turntablePlays 33-1/3 and 45 RPM recordsUses a high-precision DC motor that maintains stable rotationDie-cast aluminum alloy platter with damping design12-hour batteryReplaceable ATN3600LC stylusAccessories: 45 RPM adapter, RCA audio cable (3.5 mm male to dual RCA male), USB cable for charging (USB Type-A / USB Type-C)Motor – DC servo motorPower Supply – DC 3.6 V lithium-ion batteryDrive Method – Belt-driveSpeeds – 33-1/3 RPM, 45 RPMTurntable Platter – AluminumWillis Music Company has been serving the local community since 1899 and the online community since 2010. With our rich history, we have always had a focus on music education. From our internationally known educational piano catalog to one of the top retail music chains in America the focus on education has always remained. As a family-run company, all of us at Willis are tremendously proud of the legacy that began with Charles H. Willis so many years ago and continues through the Cranley Family today and we are committed to continuing with the same dedication for years to come. Our mission is to be the epitome of forte in your musical life. We strive to focus on people, offer the highest value in quality products and services, reach potential through empowerment, tradition of integrity, and enrich lives by encouraging music participation. Thank you for your trust in Willis Music Company and we will always strive to be your trusted music company.
At US$199, this sits below the median US$233 and well under the US$375 75th percentile, so it reads as a solid buy rather than an ambitious ask. It’s not a screaming bargain versus the US$109 25th percentile, but it is priced in the better half of the market and leaves room for a clean, ready-to-play example.
The appeal here is straightforward: the Sound Burger is a cult-favorite portable deck, valued for its compact footprint, Bluetooth convenience, and genuinely fun “grab-and-go” factor without feeling like a disposable novelty. If the listing is complete and tidy, the upside is convenience and rarity more than audiophile-grade performance; at this price, I’d mainly want to see the original charger, any included cables, and confirmation that the battery/drive are behaving properly.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
Founded in 1962 in Tokyo's Shinjuku district by Hideo Matsushita, Audio-Technica began as a phonograph cartridge specialist, launching the innovative AT-1 moving-magnet model with a diamond-tipped cantilever that revolutionized affordable high-fidelity playback. Starting with just three employees in a rented house and one million yen in capital, the company quickly expanded, supplying cartridges to Japanese audio manufacturers and relocating as demand surged. This heritage of precision engineering and democratic access to superior sound defines its enduring Japanese craftsmanship.
Audio-Technica has broadened far beyond cartridges into a comprehensive lineup of hi-fi essentials, excelling in headphones, professional microphones, turntables, and phonographic styli. While not heavily focused on amplifiers, speakers, or DACs, it produces elite receivers, wireless systems, and cables, alongside OEM transducers and sensors for pro audio. Its turntables and headphones span entry-level to audiophile grades, with Bluetooth and noise-cancelling models bridging consumer and studio needs.
Renowned for delivering exceptional value through durable, innovative design, Audio-Technica occupies a solid mid-tier position in the hi-fi market, prized by enthusiasts for reliability without extravagant pricing. It garners consistent awards for performance and builds trust via Olympic-grade microphones and global subsidiaries, appealing to discerning buyers seeking proven engineering over boutique exclusivity.
See all Audio-Technica listings on RADAR.
