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About Tru Audio

TruAudio is a U.S.-based audio brand founded in 2000 and headquartered in Hurricane, Utah. It was created by custom integrators, and the company’s own history presents it as an offshoot of installation experience rather than a legacy consumer-electronics house.

The brand focuses on architectural and installed audio: in-ceiling speakers, outdoor audio systems, home-theater speakers, commercial sound, freestanding speakers, soundbars, subwoofers, and amplifiers. Its lineup is built around seamless, design-conscious products for residential, outdoor, and commercial spaces rather than source components such as turntables, DACs, or headphones.

In market terms, TruAudio sits in the custom-install, mid-to-upper mainstream segment rather than the traditional high-end audiophile or vintage-collector tier. Its positioning emphasizes dealer-led distribution, clean industrial design, and performance tuned for integrators and homeowners who want discreet, reliable sound across multiple environments; it is a niche specialist with broad international reach, not a mass-market consumer brand.

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