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The Chord Company Sarum Super Aray 4pin DIN to XLR pair for Naim 300/500
This £875 asking price is a genuine bargain, sitting well below the 25th percentile of £916 for used Chord Company SARUM speaker cables in the UK market. With the median at £1,068 and the 75th percentile at £1,551, you are securing a premium cable at a rare entry-level cost that defies typical used pricing.
The SARUM series is highly respected for its ability to transmit micro-dynamic and micro-tonal detail with exceptional accuracy, offering a significant upgrade over standard stock cables. At this price, the excellent condition of the listing makes it a compelling buying opportunity for any enthusiast seeking high-performance audio without paying new retail rates, especially given the cable’s reputation for minimal signal interference and build quality.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
The Chord Company was founded in 1984 in Salisbury, England, born from a serendipitous dinner conversation among Naim Audio retailers visiting from the US. They sought a high-quality DIN-to-RCA interconnect cable, unavailable at the time, prompting Sally Gibb—then married to a Naim executive—to propose crafting them herself. With Naim's endorsement, she launched the venture, naming it for the American term "cord" and its musical resonance, while insisting on fully British design and construction. Early prototypes were tested with Naim expertise, hand-built by friends, establishing a heritage rooted in precision and hi-fi passion from its Wiltshire headquarters near Stonehenge.
The company specializes exclusively in analogue and digital cables, spanning interconnects, speaker wires, power cords, and tonearm cables across performance tiers from entry-level C-series to flagship Leyline ranges. Unlike brands delving into amplifiers, speakers, or DACs, Chord focuses intently on signal integrity, employing advanced shielding, conductor materials, and geometry to minimize noise and preserve dynamics—catering to systems from budget setups to ultra-high-end rigs.
Renowned as a high-end boutique leader in the cable market, The Chord Company commands respect among discerning audiophiles for delivering exceptional value, transparency, and build quality that punches above its price. Its steady growth and international acclaim affirm a niche position: not vintage or mid-tier, but a go-to for upgrades that reveal system potential without ostentation.
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