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The Chord Company Sarum Super Aray 5pin 180 DIN interconnect cable for Naim
The Sarum line has a strong reputation for high-end transparency and system insight, and at £785 this looks like a strong deal against your recent GBP comps. It sits well below the £916 25th percentile and a long way under the £1,068 median, so this is priced in bargain territory rather than merely “good value.”
What makes it appealing is that you’re getting a premium cable from a well-regarded tier without paying close to new-retail money, which is where Sarum usually lives. An excellent-condition example adds to the case, especially if it’s the right length for your setup and includes any original packaging or terminations you need. For a clean, well-kept pair at this price, it reads like a genuine buy.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
The Chord Company was founded in 1984 in Salisbury, England, born from a serendipitous dinner conversation among Naim Audio retailers visiting from the US. They sought a high-quality DIN-to-RCA interconnect cable, unavailable at the time, prompting Sally Gibb—then married to a Naim executive—to propose crafting them herself. With Naim's endorsement, she launched the venture, naming it for the American term "cord" and its musical resonance, while insisting on fully British design and construction. Early prototypes were tested with Naim expertise, hand-built by friends, establishing a heritage rooted in precision and hi-fi passion from its Wiltshire headquarters near Stonehenge.
The company specializes exclusively in analogue and digital cables, spanning interconnects, speaker wires, power cords, and tonearm cables across performance tiers from entry-level C-series to flagship Leyline ranges. Unlike brands delving into amplifiers, speakers, or DACs, Chord focuses intently on signal integrity, employing advanced shielding, conductor materials, and geometry to minimize noise and preserve dynamics—catering to systems from budget setups to ultra-high-end rigs.
Renowned as a high-end boutique leader in the cable market, The Chord Company commands respect among discerning audiophiles for delivering exceptional value, transparency, and build quality that punches above its price. Its steady growth and international acclaim affirm a niche position: not vintage or mid-tier, but a go-to for upgrades that reveal system potential without ostentation.
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