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Angeboten wird „XR-48A90K OLED TV“ von Sony als Ausstellungsstück aus der Kategorie „Fernsehgeräte, SAT-Tuner, VCR“ bei audio-markt.de - dem Online-Marktplatz für High-End. Das Inserat mit der Nummer 1048077483 endet am 10.08.2026 um 15:55 Uhr.
€990 is ambitious versus the recent comparable market: it sits well above the €227 75th percentile and far beyond the €108 median, so this is not a bargain-priced buy. For a value-conscious buyer, I’d only move if the condition, panel hours, and included accessories materially justify the premium.
That said, the model is well regarded for its OLED picture quality, with deep blacks, strong contrast, and excellent film performance that still holds up nicely for serious TV/movie use. If the listing is genuinely clean, with a healthy panel and the original stand/remote, the upside is a premium Sony OLED experience in a relatively compact 48-inch size; just make sure there’s no burn-in, no uniformity issues, and that the price reflects the condition rather than the badge alone.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
Sony emerged from the ruins of post-World War II Japan, founded on May 7, 1946, by Masaru Ibuka and Akio Morita as Tokyo Tsushin Kogyo K.K. in Tokyo's Nihonbashi district. Starting with radio repairs and Japan's first magnetic tape recorder, the duo secured transistor licensing from Bell Labs, pioneering the TR-55 transistor radio in 1955. Renamed Sony Corporation in 1958—from the Latin "sonus" for sound—the brand symbolized Japan's ascent from cheap imitations to innovative leadership, fueled by Ibuka's engineering prowess and Morita's global marketing vision.
Sony's hi-fi legacy spans headphones, amplifiers, speakers, turntables, and DACs, alongside landmark formats like the Compact Disc in 1982 and Blu-ray. Iconic products include the Walkman for portable audio revolution and Trinitron televisions, blending consumer accessibility with cutting-edge tech. Today, offerings like the Signature Series headphones and ES amplifiers target discerning listeners seeking refined soundstaging and dynamic range.
Positioned as a mid-to-high-end powerhouse, Sony commands respect among knowledgeable buyers for blending mass-market reliability with premium performance, outpacing many pure audiophile brands in innovation and value. Far from vintage relic or niche boutique, it dominates with forward-thinking engineering, holding strong market share in headphones and streaming ecosystems.
See all Sony listings on RADAR.
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