1MORE

1MORE emerged in 2013 from Shenzhen, China, founded by former Foxconn executives, including CEO Gary Hsieh, who drew on their manufacturing expertise in consumer electronics like iPods and Kindles. Backed by Xiaomi and investors such as GGV Capital, the company transitioned from an original design manufacturer of earphones to a self-owned brand, initially targeting China before expanding globally with over 20 million units sold.

The brand specializes in personal audio gear, particularly headphones, in-ear monitors, noise-cancelling earbuds, and wireless earphones, often incorporating advanced features like QuietMax ANC and dual-driver technology. Collaborations with Danish industrial designers and Italian sound engineers underscore its focus on acoustic research, smart hardware, and firmware, delivering HiFi performance tailored for daily use, fitness, and enhanced listening without venturing into amplifiers, speakers, or turntables.

Positioned as a mid-tier contender—explicitly the "Lexus" of audio—1MORE earns praise for premium sound quality, innovative builds, and mastering-level fidelity at accessible prices, challenging perceptions of Chinese-made products. Its value-driven approach has garnered awards and mainstream acclaim, appealing to discerning buyers seeking high performance without luxury markups, while steadily building global brand awareness against giants like Beats and Bose.