Novafidelity

Novafidelity is a South Korean hi-fi brand from Novatron Co., Ltd., which has been building multimedia audio products since 2003. In the UK and some other markets it was sold under the Cocktail Audio name before being rebranded as Novafidelity, so the brand’s heritage is tied more to digital-audio engineering than to a long traditional hi-fi lineage.

The brand is best known for network music servers, streamers, all-in-one music players, and player/DAC units. Its products typically combine CD ripping, storage, streaming, digital recording, and DAC functions in one box, with support for formats and ecosystems such as Roon Ready, MQA, and high-resolution PCM/DSD playback.

In the market, Novafidelity sits in the niche boutique-to-upper-mid-tier digital audio space rather than the luxury high-end. Its appeal is strongest among technically minded hi-fi buyers who want flexible, computer-free music playback and robust feature sets at relatively accessible prices, especially in music-server and streamer categories.