PureAudioProject

PureAudioProject is an Israeli loudspeaker brand founded by Ze’ev Schlik, with the concept publicly launched at Munich High End in 2013 and the company entering the market in 2014. Its roots are in Schlik’s background in high-tech and music/content industries, which helps explain the brand’s unusually systemized, engineering-led approach to speaker design.

The company is best known for modular open-baffle loudspeakers, especially the Trio series, sold as configurable, semi-DIY kits or finished systems. That open-baffle focus is the core of the brand; it is not widely associated with amplifiers, turntables, DACs, headphones, or cables. The product line is speaker-centric and often partnered with drive units from well-known specialist suppliers.

In the market, PureAudioProject sits in a niche high-end position rather than the mainstream. Its appeal is strongest among experienced hi-fi buyers who value openness, scale, upgradeability, and a more hands-on ownership model. The brand is distinctive rather than broad-based, and its reputation rests on innovative loudspeaker design and a direct-to-enthusiast ethos rather than mass-market reach.