Sendy Audio

Sendy Audio is a Chinese headphone brand based in Dongguan, Guangdong, and it appears to have launched in the mid-2010s; sources conflict on whether it was founded in 2015 or 2016, but they consistently identify it as a sub-brand of Sivga Electronic Technology Co., Ltd. No notable independent founder is prominently documented in the available material, which is another sign that Sendy is a company brand rather than a founder-led legacy house.

The brand’s focus is very narrow and specialist: Sendy Audio is known almost entirely for audiophile headphones, especially open-back planar magnetic models with hand-crafted wooden housings. Its lineup has included models such as the Aiva, Apollo, Peacock, Egret and Aiya, and recent coverage continues to frame the company around high-performance planar magnetic headphone design rather than broader hi-fi electronics.

In the market, Sendy Audio sits in the niche boutique / upper-mid to high-end segment rather than the mainstream mass market. Its appeal is built on design-heavy, audiophile-oriented headphones that emphasize materials, comfort and sonic refinement, with pricing and positioning that put it above entry-level brands but below the most established ultra-luxury names.