The Wand

The Wand is a New Zealand hi-fi brand from Dunedin, created by designer Simon Brown and his company Design Build Listen Ltd. Its best-known product line was introduced in 2011, so it is a relatively modern specialist rather than a legacy manufacturer with decades of mass-market history.

The brand is primarily associated with tonearms and turntables, with the tonearm range — including Classic, Plus, and Master versions — forming the core of its identity. It has also expanded into related analogue electronics such as a phono stage, and its ecosystem includes accessories and turntable-related components rather than a broad catalogue of amplifiers, speakers, DACs, or headphones.

In the market, The Wand sits firmly in the niche boutique and high-end analogue camp. It is aimed at knowledgeable vinyl buyers who value original engineering, carbon-fibre construction, and unusually refined mechanical design, rather than at entry-level or mainstream hi-fi shoppers. Its reputation is strongest among turntable enthusiasts who want a distinctive, carefully made alternative to more common tonearm brands.