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This listing is a genuine bargain, sitting well below the typical used market for the Mission 778X. With a median asking price of £149 across 89 recent GBP listings and a 25th percentile of just £70, the £399 asking price is actually above the 75th percentile (£286), making it an ambitious rather than cheap deal. Wait, let me re-read the ground truth carefully: median £149, 25th £70, 75th £286. The asking price is £399. That is clearly above the 75th percentile. So this is not a bargain; it is overpriced compared to the used market anchor.
Correction: The £399 asking price is significantly above the 75th percentile of £286, marking this as an ambitious listing that undercuts the new RRP of £549 only slightly while exceeding typical used values by nearly £110. The 778X is a well-regarded, compact integrated amplifier celebrating Mission's 1980s heritage, offering modern conveniences like Bluetooth aptX, a high-quality MM phono stage, and DAC inputs for optical/coaxial/USB alongside 45W of power. Unless this unit is in pristine original-owner condition with all accessories and a recent service, buyers should expect to negotiate closer to the £149 median or wait for a listing that respects the established used market.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
Mission Electronics, a British hi-fi icon, was founded in 1977 by Farad Azima in the UK, rapidly emerging as a pioneer in acoustic engineering. Azima, a former audio importer and distributor, infused the brand with innovative drive, launching the revolutionary Mission 770 loudspeaker in 1978—the world's first with a commercial polypropylene bass unit. This debut set benchmarks for clarity and bass response, propelling Mission to prominence amid the golden era of British hi-fi.
The brand excels in loudspeakers across sectors, from seminal 1970s and 1980s models like the 770 to high-end masterpieces such as the 2001 Pilastro, Elegante, and SX series. Under Peter Comeau's acoustic leadership since 1999, Mission has expanded into hi-fi electronics, including amplifiers and home cinema systems, while maintaining an engineering-first ethos. Now part of the International Audio Group since 2005, with production in Shenzhen, it leverages advanced manufacturing for components like cables and turntable ancillaries, though speakers remain its core strength.
Mission holds mid-to-high-end status, revered by discerning buyers for award-winning performance—What Hi-Fi? Best Loudspeaker (2000, 2001), EISA Speaker of the Year (2001, 2003)—and timeless appeal. A management buyout refined its retail focus, positioning it as a reliable benchmark against pricier rivals, blending heritage innovation with accessible excellence for serious audiophiles.
See all Mission listings on RADAR.
