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At £700, this Primare I22 listing is ambitious, sitting well above the median of £467 and the 75th percentile of £628 from six recent GBP comparables, making it a tough buy unless the condition is exceptional. While a similar unit with DAC recently asked £750, the spread in your local market suggests fair value clusters between £413 and £628, so £700 demands proof of pristine, original-owner status or included accessories to justify the premium.
The I22 remains a respected Swedish integrated amp known for its clean, musical sound and robust build quality, especially when paired with its optional DAC module for flexible digital inputs. If this listing includes the DAC board, original box, and shows no wear, it could still be a worthwhile opportunity for enthusiasts seeking a reliable, well-sounding amp with upgrade potential. However, without those extras or confirmed immaculate condition, the price leans too high for a typical used buy.
Independent perspective — not a price guarantee. Always verify condition, accessories and provenance before purchase.
Primare traces its origins to 1985, when Danish industrial designer and audiophile Bo Christensen, frustrated by the era's cluttered audio gear, founded the company alongside engineer Bent Nielsen. Born in Denmark as Primare Systems AB, it embodied a mission for exceptional sound quality, elegant Scandinavian aesthetics, precise proportions, and intuitive interfaces. Rejecting the industry's short product cycles, Primare pioneered "living products" designed for longevity and evolution, with its debut 928 series—now exhibited in Copenhagen's Designmuseum Denmark—setting a minimalist benchmark against button-heavy contemporaries. A 1993 partnership with Swedish firm Xena, involving Lars Pedersen, propelled the influential 30 series in 1998, cementing its design legacy while shifting manufacturing to southern Sweden.
The brand specializes in high-fidelity separates, excelling in integrated amplifiers, power amplifiers, preamplifiers, CD players, network streamers, and DACs that handle analog, digital, wired, and wireless sources with balanced precision. Iconic lines like the 200, 300, and ongoing 30 and 15 series prioritize simple circuitry and modular upgrades, from tuners and Blu-ray players to modern computer audio solutions, always favoring functionality over gimmicks.
Primare occupies a premium mid-to-high-end niche, revered by discerning buyers for its honest integrity, timeless Scandinavian design, and deeply satisfying performance that endures across decades. Award-winning components, such as the EISA-honored CD32/I32, deliver audiophile purity without ostentation, positioning Primare as a practical choice for those seeking lasting quality over fleeting trends in a market craving authenticity.
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